Branding Starter Kit: Logo and Social Templates

We collaborated with an early-stage entrepreneur who needed a visual identity for their new brand. They wanted a clean, modern look for their logo, as well as matching templates for use on Instagram, Facebook, and LinkedIn. The goal was to look professional from day one — even without hiring a full-time designer.

Our process began with a brief brand questionnaire to understand their values, target audience, and preferred aesthetic. Based on this, we presented several initial logo concepts. After a round of revisions, we delivered a final logo in multiple formats (PNG, SVG, black/white and color versions) and included a simple brand guide outlining fonts and color codes.

We also created a set of social media templates using Canva, tailored to the client’s messaging style — including layouts for announcements, quotes, promotions, and testimonials. These templates were delivered in an editable format so the client could update them independently later on.

Platform: Canva, Figma
Tools Used: Illustrator, Canva, Google Fonts
Duration: 10 days
Scope of Work:

• Brand discovery and visual direction

• Logo design and format delivery

• Basic brand guide (fonts, colors, spacing)

• Editable social media templates (Instagram, Facebook, LinkedIn)

• Walkthrough guide for customizing and exporting assets

Outcome:
The final package gave the client a cohesive and professional visual presence, ready to use across platforms. With the editable templates, they were able to maintain visual consistency without needing ongoing design support. This kind of starter kit is an affordable, scalable branding solution for solo founders and small businesses.